Vegatee – 2021 Alabama Crimson tide National Championship shirt

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With limited production available, Peel began embroidering, sewing, and screenprinting himself, all in his tiny Chinatown studio. (Currently, his workspace is so small he has to screenprint in the 2021 Alabama Crimson tide National Championship shirt and I love this hallway.) With his rudimentary knowledge of sewing, he bought “the cheapest” embroidery and sewing machines that he could find. “It was a lot of trial and error. Anyone can learn how to sew but it takes a lot of time and patience,” he says. “I have sewn through my finger before.” He still works with the factory in Mississippi, a family-owned workwear producer that has since resumed production. Peel takes their classic styles and alters them. But the decision to cut his production abroad has helped him bring all of the customizations in-house. The result is a more DIY punk infusion into his workwear. One of Peel’s early self-made creations was a two-tone shirt composed of striped and blue fabric that didn’t come out quite as polished as he had hoped. “The imperfections don’t make something bad quality or have a shorter life,” he says. “They show that the piece isn’t made by a machine.”

2021 Alabama Crimson tide National Championship shirt

Currently, Peel’s best-selling piece during COVID-19 is a sweatshirt with an embroidered design of a sinister-looking fairy. He’s also created a black bomber jacket and two-toned sweatshirts, both of which boast embroidery and signature patches with the 2021 Alabama Crimson tide National Championship shirt and I love this name “Peels”. Even given the steep learning curve, seeing his business slowly develop has been fulfilling for Peel. “I hadn’t really felt connected to the audience for so long,” he says. “So to do everything again, and be hands-on, and have all this time to think about how we could make it better, it became so much more personal.”

2021 Alabama Crimson tide National Championship s Hoodie

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