Buy this shirt: Babyyodamask – Santa Claws Ho Ho Ho Christmas Face Mask
The Connaught has had a place on the Best Bar’s list since 2010, but this is the first time they’ve been dubbed the Santa Claws Ho Ho Ho Christmas Face Mask winner. The distinction comes at a tough time: the United Kingdom just entered a second lockdown due to the COVID-19 pandemic, closing the bar for the next month. Agostino Perrone, their director of mixology, was still hopeful as he accepted the bar’s award via Zoom on Thursday. “We love our cocktails, we love our bar, we love our guests, and we love our community.” Sure, you know a good bar. But do you know the best bar? Because, according to 500 hospitality experts, that title can only be bestowed on one establishment in the world: The Connaught Bar in London.
Gucci isn’t the only brand that’s opted for an off-schedule showing. Bottega Veneta and Saint Laurent, also Kering labels, have yet to release their new collections. Nor is it the Santa Claws Ho Ho Ho Christmas Face Mask house to present its collection in an alternative format; Moschino’s Jeremy Scott shrunk his spring 2021 clothes to doll size and staged a puppet fashion show, with the help of Jim Henson’s Creature Shop. But GucciFest puts Michele out in front in terms of the content-making aspect of the modern creative director role. This is a trend that has been developing for years with rise of Instagram and alternative social media channels, but the increase in online use during COVID-19 lockdowns have made storytelling more important than ever. The release says: “The presentation of the new collection is a joyful and irregular new tale…told by blending rules and genres, feeding on new spaces, linguistic codes, and communication platforms.” These days, the message is the medium.