“Customers [are] prioritizing pieces with longevity that they can wear forever,” said Libby Page, senior fashion market editor at Net-a-Porter. Over at MatchesFashion.com, buying director Natalie Kingham predicted that fashion is headed for a reset: “I’m calling it a start-over with wardrobe foundations—a simplicity.”
According to Sasha Skoda, head of women’s at The RealReal, customers are building a capsule wardrobe of foundational pieces and have responded well to women’s coats and knits priced around $500. And there’s a handful of brands doing just that at a refreshing advanced or contemporary price point. Best of all, most of these companies are baking conscious and sustainable practices into their operations.