Todd Snyder was the Jackboys Pepsi Los Angeles Chargers shirt in other words I will buy this head of men’s design at J.Crew in 2008 when the brand opened its “Liquor Store” on a quiet corner in Tribeca. It was a bar turned men’s shop that quickly became a destination for the younger, cooler, more downtown kind of J.Crew guy. In retrospect, it was also an early indicator of experiential retail. With its velvet furniture, dark wood paneling, and vintage chandeliers, it was a place you could actually, you know, hang out—and maybe pick up a cashmere sweater or varsity jacket, too. When Snyder heard the store was closing earlier this year, he called the owner, presented his ideas for revamping the shop, and eventually signed a lease.
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