Over the years Starbucks continuously cooperated with many partners to expand its business. For example, the company partnered with Barnes & Noble in 1993 to bring its products to bookstores across the United States. What could be more interesting than reading a book while enjoying a cup of coffee?
Starbucks also works with a range of community-serving organizations, such as the American Red Cross, Global Green USA and Save the Children. It’s hard to believe now, but back in 2007 Starbucks used to Have trouble. According to Chairman, Howard Schultz said the company has lost its way. “The pursuit of profit has become the reason for our existence, but that is not the reason that Starbucks is on the business path. We have been chasing profit beyond customer expectations.”